Triple Bottom Line Graphic

What does the Triple Bottom Line Mean to Business Owners?

Triple bottom line is a concept proposed in 1994 by John Elkington, the founder of a British consultancy called SustainAbility, according to The Economist. Elkington refers to the triple bottom line as the planet, or environment, people, or society, and profit, or the financial. Thus, we can also see triple bottom line as three Ps. …

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